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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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Design for optimalization of the Internet advertisement sale
Benda, Tomáš ; Václavíková, Vladimíra (referee) ; Dydowicz, Petr (advisor)
The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign.
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Komunikačná stratégia firmy Mall.sk na sociálnych sietiach
Kačenka, Vratko
This work is focused on designing the most effective way of communication for company MALL.SK on a social network Facebook in a form of paid advertising. In the theoretical part, the work deals mainly with e-business, marketing communication on the internet, advertising and social media and networks, especially the social network Facebook. The aim of this work is to recommend company MALL.SK the most effective way of setting up ads on the Facebook social network so as to bring as much traffic as possible with lowest costs.
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Nativní reklama na sociálních sítích
Latináková, Klára
LATINÁKOVÁ KLÁRA. Native advertising on social networks. Brno, 2019. Bachelor‘s thesis. Mendel University in Brno. Faculty of Bussiness and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This bachelor’s thesis deals with the subject of comparing native and banner advertising on social networks. The thesis used eye-tracking technology and depth interviews to research how the users of social networks perceive advertising on Facebook. The results, obtained by eye-tracking and by depth interviews, were statistically evaluated and were compared with previous researches on similar topics. This comparison is summed up in the Conclusion part.
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Banner Advertisement in Online Marketing and its Impact on the Internet Users
Musil, Lukáš ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on the topic of banner advertising in online marketing and the influence it has on Internet users. The structure of the thesis is divided into a theoretical and practical part. The theoretical part is devoted to the general knowledge of banner advertising. It discusses reasons for using banner advertising, its individual types, targeting and purchasing of banner advertising on the Internet. These topics are divided into individual chapters that focus predominantly on banner advertising from the viewpoint of advertisers. The final two chapters of the theoretical part deal with topics related to the role of the user, namely adblocking, anti-adblocking and banner blindness. The thesis contains an analysis of these concepts describes their influence on the Internet environment. Concerning banner blindness, international studies are further used to describe banner advertising factors that can affect this phenomenon. The practical part contains an empirical analysis of different banner ad sizes based on anonymised data from concluded advertising campaigns in AdWords and Sklik. The analysis includes an evaluation of the most effective formats within the system and an analysis of the relationship between the banner ad size and its efficiency. The results indicate that the...
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Banner advertising on the Internet: Past, present, future
Pastuchová, Markéta ; Očko, Petr (advisor) ; Novák, Matěj (referee)
The main goal of this diploma thesis is detailed presentation of the banner advertising, explaining key terms associated with this phenomenon and introduction to the history, actual situation and also the new trends in this area. Part of this thesis is introducing of banner advertising as a part of wider context of internet marketing, historical development and description of the banner formats or measuring of banner efficiency using specific methods like click-through rate or dwell rate. In my thesis is also included topic of the banner blindness or the current trends like behavioral advertising or HTML5 ads and using the banners on new platforms (mobile pages or social sites). I am also presenting some recommendations based on existing theoretical studies, practical research and also on my own working experiences. Using these recommendations should improve the efficiency of banner campaigns.
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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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Design for optimalization of the Internet advertisement sale
Benda, Tomáš ; Václavíková, Vladimíra (referee) ; Dydowicz, Petr (advisor)
The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign.
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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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